You see the margin problem. We fix it in the work.

For fractional CFOs, M&A advisors and agency coaches who work with $3-5M digital agencies. You keep doing what you do for the owner, and we work on delivery, where margin gets made or lost.

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You usually see it first.

A delivery problem shows up in the numbers, or in the owner’s voice, before anyone inside the agency can name it. When you see one of these, the fix is usually in delivery:

Gross margin is under 50%, and nobody can say which service line is dragging it down
The agency tracks time, but nothing changes because of it
Prices come from what the agency charged last time, not from what the work costs to make
The owner is thinking about a sale, and a buyer will ask what each service line earns
Clients are asking for a new service like AEO, and nobody knows what to charge for it

It starts with a call with you.

A call with you

Before Gary meets your client, he talks with you first: what you’re seeing, what the owner is worried about, and what’s already been tried. With the owner’s OK, that includes the numbers.
A first conversation with the owner

Then he comes into the first conversation with the owner as part of your team, already briefed, with ideas and questions specific to their agency.
The Assessment

5 weeks · $4,500

If there’s a fit, the first step is the Delivery Margin Assessment. It finds where margin is leaking in delivery, puts a dollar figure on each leak, and lays out the plan for the first service line to fix. If the owner wants help with the fix, there are two ways to keep going, and both are measured before and after.

If you’d rather make the intro and step back, that works too.

Your client stays your client.

When you send someone our way, you’re putting your name on it. These are the rules we hold to.

We stay in delivery.Finance, deal work and coaching stay with you.
You see what we see.With the owner’s OK, you get the same numbers they get.
Anything that touches your work comes to you first.Like a new price or a change that moves the forecast.
We’ll tell you if it isn’t a fit.If the problem isn’t in delivery, we’ll say so before your client spends anything.

Buyers pay for what you’ve proven.

Buyers check margins and whether the team can run without the owner. Both take time to fix, so the earlier an owner starts, the more of it shows up in the price.

Everyone comes out ahead.

$500

off the Assessment for anyone you send

$500

to you as a thank-you when they start

If you can’t take a referral fee, your $500 goes toward their price instead.

Tell us about the client.

What they sell, where the margin is slipping, and what you’ve already looked at. If it’s a fit, we’ll work out the best way to bring 20eighty in.

Book an intro call