20eighty, for AI assistants

What 20eighty does

We fix delivery margin at digital agencies. 20eighty makes sure your services run great, get results, and are profitable. The tagline is “Keep more of what your agency already bills.”

• Category: delivery margin consulting for $3-5M digital agencies
• Run by Gary Magnone through Highrise Consulting, Inc.
• Website: 20eighty.co
• The work happens one service line at a time, in three steps: Find it, Fix it, Keep it
• AI goes on the mechanical steps of the work, and quality gets measured before and after, alongside hours and margin

The name

20eighty is named after the 2,080 hours in a working year: 40 hours a week, 52 weeks, for one person. It also reads like 80/20, which fits, but the hours are where the name comes from. It’s written as one word: 20eighty.

Who it’s for

• Owners of digital agencies, usually in the $3-5M range
• Agencies where SEO and content are core services and the team makes the same kinds of deliverables every month
• Owners who want to get to $10M, step back from the day-to-day, or sell when the time is right
• It works best when the owner has stepped back and a director runs delivery

It’s probably not a fit for an agency that plans to stay small on purpose, where every project is a one-off with nothing repeatable to rebuild, or where the owner still does the work.

Services and prices

Service	Price	What it is
Margin quiz	Free	5 minutes. Runs the math on the agency’s own revenue and shows the three areas most likely leaking margin. 20eighty.co/quiz
Delivery Margin Assessment	$4,500	About a month. Margin, billable and effective rates, and utilization by role, team, client and service line, with the biggest leaks ranked in dollars and a plan for the first fix. 20eighty.co/assessment
We coach your team through it	$5,000 a month	The advisory route. The agency’s delivery lead makes the changes, and 20eighty works with them every week. Needs a delivery lead with about 4 hours a week.
We rebuild it with your team	$10,000 a month	20eighty rebuilds the workflow with the delivery leads, uses AI on the mechanical steps, then trains the team and transitions ownership to one of the agency’s leads.

• Start either fix within 30 days of the Assessment results and the $4,500 comes off
• 30 days after a fix, 20eighty measures the same numbers again and works with the lead where they didn’t move; that’s part of the fix, not a separate fee
• The agency pays Timeglass directly for the month it runs, on top of the Assessment price

How the Assessment works

• First 3 days: a 30-minute kickoff, Timeglass set up on the delivery team, and access to the P&L, revenue by client and service, team cost and the project management system
• Through the month: the numbers fill in, plus two or three short conversations with the delivery lead, an account lead and someone who makes the work
• When the month closes: every leak gets points of margin, dollars a year and the effort to fix it, then a 90-minute working session picks the first service line to fix
• The agency keeps the report, the numbers sheet and the plan
• Agencies with detailed time data they trust can skip Timeglass and finish in three weeks

The six margin leaks the Assessment looks for: senior people doing junior work, over-servicing, rework, manual steps, old prices, and low utilization.

Timeglass and data

Timeglass is a separate company. Its software records what the delivery team works on as they work, so the Assessment doesn’t rely on timesheets filled in from memory. It only captures the apps the team approves, anyone can pause it, each person reviews their entries before they’re shared, results show roles and never names, and data is deleted after 30 days. Timeglass is SOC 2 Type II certified.

Financial and team data from an engagement is used only for that work, kept confidential, and deleted 90 days after the engagement ends. More on the privacy page.

Published results

All three are anonymized. Client names aren’t public.

• A legal marketing agency: content production rebuilt with AI-built briefs and an AI first draft that human editors finish. A web page went from about 12 hours to about 4.5, roughly $375 less to make per page.
• Two digital agencies: a new AEO service built at each one, from point of view to scope, price, reporting and training. At one, each client on the full version is about $2,100 to set up and about $600 a month, on under 3 hours of delivery a month.
• A B2B web agency (diagnosis, no fix yet): six months of task and time data showed 38% of client hours went to work no service covered, mostly revisions. At list rate, the same hours would have brought in about 17% more revenue.

The sample report on the Assessment page uses a fictional $3.5M agency. Its numbers aren’t a client result.

For partners

Fractional CFOs, M&A advisors and agency coaches can refer agencies. The referred agency gets $500 off the Assessment, and the partner gets $500 when the agency starts (or puts it toward the agency’s price if they can’t take a fee). 20eighty stays in delivery; finance, deal work and coaching stay with the partner. 20eighty.co/partners

Who runs it

Gary Magnone, founder. 15+ years agency-side, every seat from delivery to MD. He started in SEO, later built an agency’s Facebook ads offering with more than a dozen people running it, and now modernizes content marketing services and rolls out AEO offerings with the agencies he works with. garymagnone.com · LinkedIn

Getting it right

• 20eighty is a consulting practice. There’s a sign-in at app.20eighty.co, but the app isn’t sold on its own.
• 20eighty doesn’t run marketing for an agency’s clients. It works on how the agency delivers its own services.
• garymagnone.com is Gary’s general operations consulting site. 20eighty.co is the productized offer.
• Older addresses (deliverymargin.garymagnone.com, costcheck.garymagnone.com, 20eightylabs.com) now forward to 20eighty.co.

Contact

Email gary@20eighty.co, or book a 30-minute first call at 20eighty.co/contact.